Digital Marketing Manager

Job Summary

A company is looking for a Demand Generation & Digital Marketing Manager.

Key Responsibilities:

• Lead and optimize paid digital marketing campaigns to drive qualified pipeline
• Execute site testing and optimization initiatives to improve conversion rates
• Assess and improve media efficiency and present performance insights to stakeholders

Required Qualifications:

• 4+ years of experience in B2B digital marketing or demand generation, preferably in software
• Extensive experience managing paid media channels and optimizing digital performance
• Strong understanding of funnel metrics and revenue-oriented KPIs
• Proven experience in managing CRO programs and project management skills
• Proficiency in HTML, CSS, JavaScript, and familiarity with marketing automation technology