Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to oversee digital marketing initiatives and optimize campaign performance.

Key Responsibilities

• Manage day-to-day setup, tracking, and optimization of paid media campaigns across various platforms
• Design and produce ad creatives using Canva, ensuring alignment with brand standards
• Monitor performance metrics and generate actionable insights to improve ROI and lead quality

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred, with equivalent real-world experience valued
• 4+ years of experience in digital marketing, particularly in B2B or SaaS environments
• Proven experience managing paid search and display campaigns
• Proficiency in Canva and tactical expertise in WordPress editing and publishing
• Strong experience using GA4 to track user journeys from click to conversion