Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to execute integrated marketing initiatives in the healthcare sector.

Key Responsibilities:

• Develop and manage integrated digital marketing campaigns tailored to healthcare professionals
• Execute conversion rate optimization testing and analyze user flow to enhance performance
• Oversee social media marketing and collaborate on content strategies to drive engagement

Required Qualifications:

• 3-5+ years of digital marketing experience with a focus on CRO, analytics, and campaign execution
• Demonstrated experience with A/B testing and funnel optimization
• Proficiency in HubSpot and experience with testing platforms
• Strong data analytics skills, including familiarity with GA4 and Looker Studio
• Experience in ecommerce; familiarity with healthcare is a bonus