Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead account-based marketing and paid media initiatives.

Key Responsibilities

• Build and execute multi-channel ABM campaigns targeting Enterprise and Mid-Market accounts
• Design and manage paid media campaigns to drive demand generation alongside ABM efforts
• Establish and track success metrics to demonstrate ABM's impact on business outcomes

Required Qualifications

• At least 2 years of experience developing and executing successful ABM campaigns in a B2B environment
• Hands-on expertise using ABM platforms such as 6sense, DemandBase, or Propensity
• 3 years' experience building and optimizing paid media campaigns across multiple channels
• Experience marketing to large Enterprise accounts with long sales cycles
• Track record of using data to measure campaign effectiveness and make strategic pivots