Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager to lead and execute digital marketing campaigns and strategies.

Key Responsibilities:

• Develop and implement digital marketing strategies across various channels including SEO, SEM, email, and social media
• Optimize website performance and oversee email marketing efforts including segmentation and performance analysis
• Monitor and report on campaign performance metrics, collaborating with cross-functional teams to align campaigns with business objectives

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred)
• 5+ years of experience in digital marketing with a focus on campaign management
• Strong knowledge of digital tools such as Google Ads, Google Analytics 4, and marketing automation platforms
• Solid understanding of SEO/SEM and web analytics
• Experience managing budgets and digital strategy execution