Digital Marketing Manager

Job Summary

Owning the acquisition funnel, the full-time remote Digital Marketing Manager will drive customer acquisition and optimize trial-to-purchase conversion for a technical software product, collaborating with cross-functional teams and managing digital marketing strategies across various channels.

Key responsibilities:

• Develop and execute integrated digital marketing strategies, including SEO, paid media, and email nurture programs
• Analyze and improve trial conversion rates and customer acquisition metrics through data-driven insights
• Collaborate with product, sales, and customer success teams to enhance the user journey from trial to purchase

Required qualifications:

• Proven experience in driving new customer acquisition and trial-to-purchase conversion for technical software products
• Deep understanding of the technical buyer landscape, particularly IT professionals and DevOps engineers
• Strong analytical skills with a focus on data-driven decision-making
• Excellent cross-functional collaboration abilities
• Creative problem-solving skills within budget constraints