Digital Marketing Manager

Job Summary

To support the execution and optimization of paid digital programs, the full-time Digital Marketing Manager will manage campaigns across B2B Mortgage and Consumer segments, focusing on strategy, performance optimization, and reporting in a remote environment.

Key Responsibilities

• Execute and optimize paid media campaigns across search, social, display, and ABM platforms to support demand and pipeline goals
• Develop segmentation strategies and manage day-to-day campaign setup and performance monitoring across various platforms
• Analyze campaign performance, providing insights and recommendations for optimization while managing budget allocation

Required Qualifications

• 2-4 years of experience in B2B digital marketing, paid media, or demand generation
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
• Familiarity with ABM platforms such as 6sense or similar
• Experience working with budgets, performance metrics, and campaign reporting