Digital Marketing Manager

Job Summary

To support a growing dementia management program, the full-time Digital Marketing Manager will own paid media, funnel optimization, and lifecycle marketing to drive caregiver acquisition and engagement in a remote setting.

Key responsibilities

• Plan, execute, and optimize paid campaigns across various digital platforms while managing a six-figure annual budget
• Build and optimize landing pages and caregiver enrollment funnels, including A/B testing and analytics tracking
• Design email and SMS nurture sequences to enhance caregiver retention and program engagement

Required qualifications

• 4-7 years of hands-on healthcare digital marketing experience focused on direct-to-consumer performance marketing
• Proven track record managing paid media budgets of $500K+ annually with documented outcomes
• Deep expertise in Meta Ads Manager, Google Ads, and modern marketing analytics tools like GA4
• Experience building landing pages and operating email/SMS lifecycle platforms
• Ability to balance rigor in data analysis with empathy for the target audience's needs