Digital Marketing Manager

Job Summary

Driving website performance and managing paid media initiatives, the full-time remote Digital Marketing Manager will oversee granum.com and its associated brands, focusing on conversion optimization, technical SEO/AEO, and agency relationships to enhance pipeline growth.

Key responsibilities

• Manage website performance metrics, including conversion rates and user flows, while implementing a comprehensive CRO program
• Oversee the technical SEO/AEO foundation and collaborate on organic growth strategies with the Content Marketing Manager
• Maintain and manage the relationship with the external paid media agency, ensuring alignment with pipeline priorities and performance targets

Required qualifications

• 4-6 years of experience in digital marketing within a B2B SaaS environment, with a focus on website performance and CRO
• Proven experience managing or collaborating closely with external paid media agencies
• Strong understanding of technical SEO and familiarity with AEO/AI-driven discovery
• Experience with analytics tools such as GA4 and reporting platforms like Looker Studio
• Demonstrated project management skills, particularly in managing cross-functional teams and agency relationships