Digital Marketing Manager

Job Summary

Owning and executing Fleet's B2B digital marketing strategy, the full-time Digital Marketing Manager will manage LinkedIn Ads, build paid digital funnels, and utilize Google Analytics to optimize performance in a remote environment.

Key responsibilities

• Develop and implement a comprehensive B2B digital marketing strategy across the customer journey
• Manage LinkedIn Ads campaigns, including targeting, creative testing, and performance analysis
• Collaborate with sales to align marketing campaigns with pipeline goals and contribute to messaging frameworks

Required qualifications

• Extensive experience in B2B digital marketing with hands-on LinkedIn Ads experience in a $5M-$50M ARR company
• Proven track record of managing a LinkedIn Ads budget of $10,000-$100,000/month
• Deep expertise in Campaign Manager, including segmentation and funnel optimization
• Strong Google Analytics skills, focusing on funnel analysis and ad performance metrics
• Experience in developing value/messaging frameworks and translating them into effective ad copy