Digital Marketing Manager

Job Summary

Results-driven and experienced, the full-time remote Digital Marketing Manager will own and scale paid digital acquisition efforts across Google Ads and Microsoft Advertising, managing the end-to-end lifecycle of PPC campaigns, including strategy, execution, and performance analysis.

Key responsibilities

• Develop and execute PPC strategies and manage campaign portfolios across various markets
• Monitor campaign performance daily, optimizing bids, budgets, and ad creatives to improve efficiency
• Analyze performance data and produce reports, translating insights into actionable business recommendations

Required qualifications

• Bachelor's degree in Marketing, Analytics, Business, or related field
• 5-7 years of hands-on experience with paid search campaigns in a B2B technology environment
• Experience with campaign tracking, conversion measurement, and attribution methodologies
• Advanced proficiency in Google Analytics (GA4) and reporting tools like HubSpot and Salesforce CRM Analytics
• Experience managing advertising budgets and performance targets