Digital Marketing Manager

Job Summary

Owning the technical and operational backbone of the marketing function, the full-time remote Digital Marketing Manager will manage website operations, SEO, CRO, email marketing, and paid media to drive revenue outcomes and optimize marketing performance.

Key responsibilities:

• Oversee day-to-day website operations, ensuring performance, content updates, and technical SEO compliance
• Develop and execute comprehensive SEO and conversion rate optimization strategies to enhance lead generation and engagement
• Manage all email marketing initiatives in Pardot, including automated workflows and performance reporting

Required qualifications:

• 7+ years of experience in digital marketing, marketing operations, or demand generation with hands-on ownership of website CMS and Pardot
• Proven experience managing WordPress at an operational level, including CMS administration and plugin management
• Strong background in SEO, including technical SEO and performance reporting
• Experience with conversion rate optimization, A/B testing, and funnel analysis
• Ability to build and maintain reports and dashboards in Salesforce related to lead and pipeline performance