Digital Marketing Manager

Job Summary

Executing and optimizing digital marketing programs, the full-time Digital Marketing Manager will manage social media profiles, develop email campaigns, and analyze performance metrics while commuting to the King of Prussia, PA office 2-3 days per month for on-site collaboration.

Key responsibilities

• Manage day-to-day social media posting, scheduling, and community engagement across platforms
• Develop and deploy email campaigns using Salesforce Marketing Cloud, focusing on performance metrics and optimization
• Analyze campaign performance and contribute to reporting dashboards to improve marketing effectiveness

Required qualifications

• Bachelor's degree in Marketing Communications, Business, or a related field
• 1-3 years of experience in digital marketing, email marketing, or social media management
• Experience with email marketing and marketing automation platforms, preferably Salesforce
• Salesforce Certified Marketing Cloud Email Specialist certification is a plus, required within 90 days if not held
• Familiarity with social media management tools and website analytics, such as Google Analytics