Digital Marketing Manager

Job Summary

To oversee the execution and optimization of ongoing digital marketing initiatives, the part-time consulting Digital Marketing Manager will manage agency relationships, ensure effective marketing campaign performance, and support key website and analytics projects remotely for a duration of 12 weeks.

Key Responsibilities

• Manage day-to-day execution of digital marketing campaigns across multiple channels, ensuring alignment with established strategy
• Serve as the primary point of contact for external marketing agencies, maintaining productive working relationships and onboarding new partners
• Analyze campaign and website data to identify trends and areas for optimization while providing recommendations for performance improvement

Required Qualifications

• 5+ years of digital marketing experience, preferably in a marketing manager or campaign management role
• Proven experience managing external marketing agencies and vendor relationships
• Experience overseeing paid media programs with annual budgets of approximately $1 million or less
• Strong understanding of paid media performance metrics and digital analytics
• Experience onboarding and managing web development vendors or website projects