Digital Marketing Manager

Job Summary

Data-driven and performance-focused, the full-time remote Digital Marketing Manager will manage and optimize multi-channel paid media campaigns aimed at customer acquisition and revenue growth while collaborating with cross-functional teams.

Key responsibilities

• Build, launch, and optimize multi-channel paid media campaigns across various platforms including PPC, LinkedIn Ads, and Meta Ads
• Monitor and analyze campaign performance using key metrics, conducting A/B testing and developing dashboards for reporting
• Collaborate with creative, web, and sales teams to execute high-performing campaigns and coordinate with external agencies

Required qualifications

• 3-5 years of experience in digital marketing, performance marketing, or paid media management
• Hands-on expertise with Google Ads, LinkedIn Ads, Meta Ads Manager, and GA4
• Proven ability to optimize campaigns through data-driven decision-making
• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent practical experience
• Strong analytical skills with advanced Excel capabilities including Pivot Tables and VLOOKUP/XLOOKUP