Digital Marketing Manager

Job Summary

Driving demand generation and marketing operations, the full-time remote Digital Marketing Manager will oversee paid digital media, manage HubSpot CRM operations, and optimize conversion rates while collaborating with internal teams and external agencies.

Key responsibilities

• Manage paid digital media campaigns, ensuring alignment with business objectives and monitoring performance across platforms
• Oversee HubSpot CRM operations, including contact management, lead scoring, and marketing automation workflows
• Conduct conversion rate optimization audits and implement improvements based on user behavior analysis

Required qualifications

• 4-7 years of experience in digital marketing with expertise in paid media, CRM/marketing automation, and SEO
• Hands-on experience with HubSpot Marketing Hub and proficiency in Google Ads and Meta Ads Manager
• Strong analytical skills with proficiency in Google Analytics 4 (GA4) for performance monitoring
• Experience managing or collaborating with external digital agencies
• Excellent project management and organizational skills, capable of handling multiple priorities