Digital Marketing Manager

Job Summary

Seeking a creative and data-driven Digital and Social Media Marketing Manager, the full-time position will lead digital marketing efforts to attract and engage prospective students, overseeing the Admissions website and social media strategy while utilizing emerging technologies to enhance visibility.

Key Responsibilities

• Lead the strategy, development, and maintenance of the Admissions website, ensuring content is accurate and engaging
• Develop and implement a comprehensive social media strategy across various platforms to support recruitment goals
• Analyze performance metrics to guide digital marketing strategies and improve engagement with prospective students

Required Qualifications

• Bachelor's degree and three years of experience in social media strategy and website management
• Understanding of strategic digital marketing, preferably in higher education
• Strong writing and content creation skills with an eye for captivating digital media
• Familiarity with HTML, CSS, WordPress, and Salesforce Marketing Cloud is a plus
• Ability to supervise and guide student employees in content creation