Digital Marketing Manager

Job Summary

Building and executing account-based marketing strategies, the full-time Digital and Account Based Marketing Manager will oversee the launch of the new Propensity platform, manage SEO and AEO efforts, and coordinate organic social media campaigns in a remote capacity.

Key responsibilities

• Develop and implement 3E's account-based marketing capability, including campaign setup and optimization
• Collaborate with Portfolio Marketing on messaging and positioning while advising stakeholders on execution best practices
• Manage organic SEO and AEO efforts, including content production, optimization, and website performance analysis

Required qualifications

• 4+ years of experience in digital, growth, or account-based marketing within the technology or software industry
• Proven hands-on experience with ABM campaigns and platform administration using solutions like Demandbase or 6sense
• Strong background in SEO and AEO, including keyword research and content-performance analysis
• Experience managing website content and user journeys, including A/B testing for conversion optimization
• Proficiency with GA4 and digital-channel reporting tools