Digital Marketing Manager

Job Summary

To support a growing mission in education, the full-time salaried Digital Marketing Manager will lead digital marketing strategies, manage multi-channel campaigns, and optimize marketing technology to drive engagement and qualified leads among K-12 education leaders in a remote setting.

Key responsibilities

• Develop and execute integrated digital marketing strategies to drive qualified leads and measurable pipeline growth
• Plan, execute, and optimize paid advertising campaigns across various digital platforms while managing campaign budgets
• Serve as the primary HubSpot administrator, managing CRM data integrity and developing lead nurturing programs

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 6-8 years of progressive experience in digital marketing, demand generation, or performance marketing within a B2B organization
• Extensive hands-on experience administering HubSpot Marketing Hub, including workflows and reporting
• Proven experience managing paid advertising campaigns across Google Ads and LinkedIn
• Strong analytical skills with experience in Google Tag Manager and Google Analytics 4 (GA4)