Digital Marketing Manager

Job Summary

Reporting to the Director of Digital Marketing, the full-time remote Digital Marketing Manager will oversee the development and execution of the organization's digital marketing strategy across social media, email, and web platforms to enhance engagement, expand the participant and volunteer base, and improve financial performance.

Key Responsibilities

• Develop and implement a comprehensive digital marketing plan, including marketing automation, SEO, SEM, and paid ad campaigns
• Manage content distribution across digital channels, including newsletters and social media, while optimizing for audience engagement
• Track and analyze digital marketing performance, providing monthly reports and strategic recommendations to senior leadership

Required Qualifications

• 5+ years of experience in managing digital communities and content creation
• Strong analytical skills with a data-driven approach to marketing strategies
• Experience in non-profit, youth development, or consumer services is preferred
• Proficiency in digital marketing tools such as Google Analytics and social media analytics
• Passion for empowering girls and promoting inclusivity, diversity, equity, and access