Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager.

Key Responsibilities:

• Collaboratively works on member engagement platforms, such as the member portal, to enhance and build an effective and efficient member experience
• Builds transactional campaigns to modernize the customer experience, including explanation of benefits notifications, welcome messages, and retention campaigns
• Creates a backlog and road map for assigned digital channels

Required Qualifications:

• Bachelor's degree in marketing, business, digital marketing, or related field
• Minimum of four years of digital marketing operations or digital marketing experience, with administration responsibility for a customer portal, CMS, CRM, and/or marketing automation platform
• Healthcare payer experience strongly preferred
• Demonstrated management of an ESP platform and/or SMS platform
• Experience with workforce automation software