Digital Marketing Optimization Strategist

Job Summary

To support client success, the full-time remote Paid Media Optimization Strategist will manage day-to-day PPC and SEO campaign optimization, provide strategic insights, and collaborate with Account Managers to enhance client performance metrics.

Key responsibilities

• Completing digital ad campaign reviews and providing detailed recommendations for optimization enhancements
• Optimizing PPC campaigns to increase overall campaign success and creating pacing reports
• Joining client meetings to present findings and develop marketing strategies based on client expectations

Required qualifications

• 3 - 5 years of experience in digital marketing, preferably in an agency environment
• 2+ years of campaign management experience
• Bachelor's Degree in Marketing, Communications, Public Relations, or related fields
• Advanced knowledge of SEM, SEO, and digital marketing trends
• Exceptional written and verbal communication skills