Digital Marketing Paid Media Strategist

Job Summary

Serving as the subject matter expert for a portfolio of clients, the full-time Digital Marketing Paid Media Strategist will manage paid media performance, focusing on Paid Search and Paid Social Advertising while working remotely.

Key responsibilities

• Translate client business objectives into effective paid media strategies and optimize campaigns across various platforms
• Independently audit accounts, diagnose performance issues, and develop actionable recommendations for growth
• Collaborate with cross-functional teams to enhance overall client outcomes and establish structured testing roadmaps

Required qualifications

• Bachelor's degree or equivalent professional experience
• 3+ years of hands-on paid media experience in a digital marketing agency or similar environment
• Demonstrated expertise in Google Ads and at least one major Paid Social platform, preferably Meta
• Strong understanding of conversion tracking, attribution, and digital measurement
• Proven ability to independently manage multiple clients and make budget-allocation decisions