Digital Marketing Paid Media Strategist

Job Summary

To support a diverse portfolio of clients, the full-time remote Digital Marketing Paid Media Strategist will manage paid media performance, develop and optimize strategies for Paid Search and Paid Social Advertising, and translate client objectives into actionable campaigns.

Key responsibilities

• Serve as the subject matter expert for paid media, translating client business objectives into clear strategies and performance metrics
• Develop and continuously optimize paid media strategies across various platforms, including Google Ads and major Paid Social channels
• Extract insights from campaign data to inform optimization plans and collaborate with cross-functional teams to enhance overall client outcomes

Required qualifications

• Bachelor's degree or equivalent professional experience
• 3+ years of hands-on paid media experience in a digital marketing agency or similar environment
• Deep working knowledge of Google Ads, including Search, Shopping, and Performance Max
• Experience with at least one major Paid Social platform, preferably Meta
• Strong understanding of conversion tracking, attribution, and digital measurement