Digital Marketing Performance Specialist

Job Summary

A company is looking for a Paid Social Media Performance Strategist.

Key Responsibilities

• Develop and execute digital strategies for patient recruitment and engagement across multiple touchpoints
• Analyze and optimize patient journeys and conversion points to improve activation rates
• Collaborate cross-functionally to ensure accurate representation of processes and identify optimization opportunities

Required Qualifications

• 4+ years of experience in digital strategy, lead generation, or conversion optimization
• Strong understanding of customer journeys and full-funnel engagement strategies
• Proficient in SiSense, Google Analytics, and CRM platforms
• Experience with tracking, attribution, and data flow management
• Preferred: BS/BA in Marketing, Business, Data Analytics, or a related field