Digital Marketing Principal
Job Summary
Driving digital marketing and lifecycle programs, the full-time remote Digital Marketing Principal will lead the planning, execution, and optimization of integrated marketing initiatives to enhance demand, engagement, and qualified pipeline for supply chain intelligence solutions.
Key responsibilities
- Lead the design and optimization of integrated digital marketing programs to drive demand and engagement
- Develop lifecycle marketing strategies across the customer journey, including lead nurturing and retention campaigns
- Monitor campaign performance and leverage analytics to optimize customer journey performance and channel effectiveness
Required qualifications
- Bachelor's degree in Marketing, Finance, Computer Science, or a related business discipline
- 7-12 years of progressive experience in B2B marketing, particularly in data, logistics, supply chain, or enterprise SaaS
- Strong understanding of B2B digital marketing, demand generation, and lifecycle marketing
- Experience with marketing automation platforms such as Adobe Marketo Engage
- Proven ability to manage educational webinar programs that support customer engagement and demand generation
Complete Job Description
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