Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to drive performance-focused digital marketing programs.

Key Responsibilities

• Manage PPC campaigns across platforms and develop SEO strategies to enhance organic traffic
• Conduct keyword research and competitive analysis to inform campaign strategies and optimize performance metrics
• Monitor and report on campaign KPIs, collaborating with content and demand generation teams to align marketing efforts

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• 3-6+ years of experience managing PPC and SEO programs
• Proven experience with Google Ads and Microsoft Ads campaigns
• Strong knowledge of SEO best practices and experience with analytics tools
• Experience with landing page testing and conversion rate optimization