Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist.

Key Responsibilities:

• Create, test, and optimize paid search and paid social channels for new customer acquisition/ROI
• Maintain campaigns across all paid channels such as Google & LinkedIn
• Measure, analyze, and report on all campaigns for effectiveness and ROI

Required Qualifications:

• 2-4+ years of experience as a Digital Marketing Specialist/Manager or similar role
• Bachelor's degree in Marketing, Business, or a related field
• Experience running lead gen campaigns for B2B SaaS
• Proficiency in managing and optimizing SEM & Paid Social campaigns
• Experience with marketing tools such as Google Analytics, Keyword Planner, Search Console, etc