Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist who will oversee the execution of paid search and social media campaigns.

Key Responsibilities

• Support digital marketing managers in campaign strategy, execution, and performance optimization
• Liaise with ad agencies for campaign tasks including budget management and keyword optimization
• Collaborate with marketing teams to enhance audience targeting and drive event registrations

Required Qualifications

• 2-5 years of experience in digital marketing, particularly with enterprise-level paid media campaigns
• Experience with Google Ads and Bing Ads Editor platforms for campaign management
• Familiarity with audience targeting and remarketing on LinkedIn
• Knowledge of SEO and social media co-optimization strategies
• Proficiency in Microsoft Office, particularly advanced Excel, and experience with Tableau, Power BI, and Google Data Studio