Digital Marketing Specialist

Job Summary

A company is looking for a Regional Digital Marketing Specialist responsible for executing B2B and Account Based Marketing strategies in North America.

Key Responsibilities:

• Adapt global marketing strategies for the North American region and execute various campaigns
• Develop and optimize multi-channel B2B campaigns focusing on lead generation and account engagement
• Track campaign performance and provide insights for optimization, while collaborating with local sales teams

Required Qualifications:

• 3-5+ years of experience in B2B digital marketing with a focus on Account Based Marketing
• Expertise in paid media, marketing automation, and analytics
• Proficiency in LinkedIn Ads, Google Ads, HubSpot, Salesforce, and ABM platforms like 6sense
• Data-driven and strategic mindset with experience in aligning marketing and sales efforts
• Bachelor's Degree in Marketing or a related field