Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist (US - Remote).

Key Responsibilities

• Develop, implement, and optimize paid media campaigns across various platforms
• Analyze performance data to identify trends and improve ROAS and CAC efficiency
• Collaborate with the Creative team to create high-performing ad assets and test ad creatives

Required Qualifications

• Bachelor's degree in a related field (e.g., Marketing, Communications, Business)
• 2+ years of experience managing paid advertising campaigns, preferably in eCommerce
• Hands-on experience with Meta Business Suite, Google Ads Manager, and other digital advertising platforms
• Direct experience with Google Search and Google Shopping campaigns, including data feed management
• Knowledge of performance marketing metrics and A/B testing