Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to oversee paid search and social media campaigns.

Key Responsibilities

• Support digital marketing strategy and execution for campaigns within the business unit
• Liaise with ad agency to manage paid campaign tasks, including budget management and ad copy updates
• Collaborate with marketing teams to enhance audience targeting and drive event registrations

Required Qualifications

• 2-5 years of hands-on experience in digital marketing, specifically with enterprise-level paid media campaigns
• Experience with Google Ads and Bing Ads Editor for campaign optimization
• Familiarity with audience targeting and remarketing on LinkedIn
• Solid understanding of SEO and social media co-optimization strategies
• Proficiency in Microsoft Office, especially advanced Excel, and experience with data visualization tools like Tableau and Power Bi