Digital Marketing Specialist

Job Summary

A company is looking for a Digital Specialist - Paid Search.

Key Responsibilities

• Increase website traffic, convert new supporters, and generate revenue for nonprofit clients
• Work within Google and Microsoft platforms to meet and exceed client metrics and goals
• Build strategies, write ad copy, create campaigns, optimize performance, and provide reporting

Required Qualifications

• Experience with paid search ads in Google and Microsoft, including Performance Max (PMAX)
• Experience working with nonprofits or familiarity with the Google Ad Grant
• Agency experience or ability to manage multiple clients (up to 20)
• Experience in report-building and storytelling results for clients
• Proficiency in Google Analytics and Google Tag Manager