Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to enhance its online presence and support marketing strategies.

Key Responsibilities

• Conduct market research and analyze customer behavior to inform marketing strategies
• Lead digital marketing initiatives across various platforms, ensuring brand consistency and optimizing performance
• Collaborate with cross-functional teams to align marketing efforts with business goals and present insights to leadership

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, New Media, or equivalent experience
• 3-5 years of digital marketing experience
• Experience with Google Ads, Google Analytics, and CRM systems
• Solid understanding of SEO, SEM, and marketing automation tools
• Proficiency in design software such as Canva, Photoshop, and InDesign