Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist - Paid Media & Marketplaces (APAC).

Key Responsibilities

• Support strategy, execution, and optimization of paid media campaigns across various marketplace platforms
• Manage agency partners to align with performance goals and brand strategy
• Monitor campaign performance and conduct analyses to enhance effectiveness and inform strategic decisions

Required Qualifications

• BS or BA in business, merchandising, marketing, or related field, or equivalent experience
• 2+ years of experience in Digital Marketing with a focus on paid search and product feed marketing
• Experience with Amazon Ads, Naver, TikTok Shop, or other marketplace platforms is desirable
• Strong understanding of retail eCommerce and interactive marketing functions
• Ability to manage business performance through data-driven insights