Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist who will lead various digital marketing initiatives.

Key Responsibilities

• Lead the redevelopment of the company's website and manage ongoing updates
• Develop and execute SEO strategies to improve organic search rankings and drive traffic
• Plan and manage PPC campaigns, optimizing for ROI and coordinating landing page design

Required Qualifications

• 3+ years of experience in digital marketing, including web design, SEO, and PPC management
• Strong understanding of Google Analytics, Google Ads, and SEO tools like SEMrush or Moz
• Experience managing website projects, preferably with WordPress or similar CMS
• Data-driven mindset with the ability to turn analytics into actionable insights
• Highly organized and self-directed, able to manage multiple projects and meet deadlines