Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to join their new Marketing Services agency.

Key Responsibilities

• Manage client campaigns by planning, executing, and optimizing paid media and email campaigns to drive bookings
• Develop tailored digital marketing strategies for campground clients based on their goals and target audiences
• Prepare and deliver performance reports, providing actionable insights and serving as the primary client contact

Required Qualifications

• 3+ years of experience in a digital marketing agency
• Hands-on experience managing paid media campaigns, particularly Google Search and Meta Ads
• Proficiency in Google Analytics 4 and native ad platforms
• Technical expertise in marketing tracking implementation and Google Tag Manager
• Experience with CRM platforms and familiarity with the e-commerce or travel/hospitality industry is a plus