Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketer & Demand Generation Specialist.

Key Responsibilities

• Lead and execute comprehensive demand generation strategies and campaigns
• Develop and create content that drives demand and aligns with the buyer's journey
• Optimize digital marketing efforts, including SEO and paid campaigns, to enhance lead generation and conversion

Required Qualifications

• 3-5+ years of B2B marketing experience, preferably in SaaS or healthcare technology
• Proven track record in demand generation with measurable results
• Strong understanding of account-based marketing principles
• Hands-on experience with SEO, paid search, and social campaigns
• Proficiency in using AI tools for various marketing tactics