Digital Marketing Specialist

Job Summary

A company is looking for a Digital Direct Marketing Specialist to execute targeted marketing campaigns.

Key Responsibilities

• Execute end-to-end digital direct marketing campaigns across various platforms
• Build and manage audience segmentation using CRM and marketing automation tools
• Monitor campaign performance metrics and conduct A/B testing for optimization

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3+ years of experience in executing digital direct marketing campaigns
• Hands-on experience with marketing automation and CRM platforms
• Strong understanding of segmentation and lifecycle marketing strategies
• Experience analyzing campaign data and translating insights into actions