Digital Marketing Specialist

Job Summary

A company is looking for a Digital Direct Marketing Specialist to execute targeted marketing campaigns.

Key Responsibilities

• Execute end-to-end digital direct marketing campaigns across various channels
• Build and manage audience segmentation using CRM and marketing automation tools
• Monitor campaign performance metrics and generate actionable insights for optimization

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3+ years of experience in executing digital direct marketing campaigns
• Hands-on experience with marketing automation and CRM platforms
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies
• Working knowledge of data privacy regulations such as CAN-SPAM and GDPR