Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to drive measurable enrollment growth for colleges and universities.

Key Responsibilities

• Collaborate with Marketing Strategists and Client Success Managers to execute digital marketing strategies
• Execute advertising campaigns across digital marketing channels including SEM, social media, and programmatic media
• Consult with the analytics team to manage marketing metrics and contribute to campaign reports

Required Qualifications

• Bachelor's degree in Marketing or a related field, or equivalent experience
• 2-3 years of experience in a comparable role is preferred
• Solid understanding of Google Analytics and digital marketing metrics
• Ability to obtain Google Ads and Google Analytics certifications within the first 30 days of employment
• Passion for delivering excellent and efficient work