Digital Marketing Specialist

Job Summary

A company is looking for a Digital Specialist to join their marketing team in a fully remote role.

Key Responsibilities

• Lead the development and execution of the social media content calendar and analyze performance
• Maintain and optimize website content to support SEO initiatives and deliver a consistent brand experience
• Develop and execute digital marketing campaigns across various channels to support lead generation and brand awareness goals

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field; or equivalent experience
• 2-4 years of hands-on digital marketing experience, preferably in a B2B or healthcare-related environment
• Strong understanding of digital channel strategy across paid media, SEO, SEM, and social media
• Experience with CMS platforms and social media management tools
• Proficiency with analytics tools to evaluate campaign effectiveness