Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to execute, measure, and report on digital marketing campaigns for apps and websites.

Key Responsibilities

• Execute and analyze digital marketing campaigns for apps and websites
• Collaborate with cross-functional teams to improve product performance and marketing strategies
• Provide actionable insights to enhance campaign performance and user optimization

Required Qualifications

• 2+ years of experience in digital marketing for apps and website campaigns
• Knowledge of digital marketing best practices and industry standards
• Hands-on experience with marketing tools, such as Iterable and Drupal
• Understanding of customer segmentation and targeting
• Proficient in MS Office and industry-related software