Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to join their marketing team.

Key Responsibilities

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns
• Manage CRM audience segmentation using behavioral, demographic, and psychographic data for precise targeting
• Monitor and analyze campaign results to identify performance wins and optimization opportunities

Required Qualifications

• Bachelor's degree preferred in Marketing, Advertising, IT, or similar fields
• 2-3 years of digital marketing experience required
• Flexibility to work nights and weekends as needed
• Technology proficiency preferred, particularly with CRM/ESP systems
• Ability to work in a fast-paced growth environment while being organized and responsible