Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to support and scale retention and growth marketing efforts.

Key Responsibilities

• Plan, build, and optimize retention marketing campaigns across various channels
• Support the development and execution of growth marketing experiments to improve customer engagement
• Continuously evaluate and improve marketing workflows and processes for efficiency

Required Qualifications

• 3 years of experience in digital marketing, lifecycle marketing, or growth marketing
• Experience managing email marketing and marketing automation platforms
• Strong analytical mindset to connect marketing activities to customer behavior and ROI
• Experience managing marketing projects and timelines independently
• Ability to work collaboratively with cross-functional teams