Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist responsible for developing and optimizing email marketing strategies.

Key Responsibilities

• Develop and execute email marketing strategies aligned with business objectives
• Manage the end-to-end lifecycle of email campaigns, including content coordination and reporting
• Monitor performance metrics and conduct A/B testing to optimize campaign effectiveness

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3 to 5 years of experience in email marketing or digital marketing
• Experience with marketing automation platforms and managing email campaigns
• Strong understanding of segmentation, personalization, and analytics
• Experience with CRM systems and data management best practices