Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to manage and optimize digital campaigns.

Key Responsibilities

• Develop, launch, and optimize end-to-end digital campaigns across multiple channels
• Manage HubSpot content, workflows, and marketing automations for campaign execution
• Analyze campaign performance and provide actionable insights for improvement

Required Qualifications

• 3+ years of experience in executing multi-channel, multi-tier B2B2C digital marketing campaigns
• Experience in insurance, employee benefits, or association-based marketing is preferred
• Proficiency in HubSpot and marketing automation platforms
• Experience with CRM and analytics tools like Microsoft Dynamics, Power BI, or Tableau
• Ability to collaborate cross-functionally and manage external partners or agencies