Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to drive brand growth across its digital ecosystem.

Key Responsibilities

• Develop and execute monthly content calendars aligned with brand campaigns and marketing priorities
• Lead content strategy and creation across organic and paid social platforms
• Monitor, analyze, and report on digital KPIs, delivering actionable insights and optimization recommendations

Qualifications

• 3+ years of experience in digital marketing, social media, or brand marketing
• Exceptional copywriting skills with the ability to adapt tone and voice across platforms
• Strong understanding of major social platforms and audience behaviors
• Experience managing both organic and paid social campaigns
• Proficiency with analytics tools such as Google Analytics and Meta Insights