Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist responsible for administering and optimizing a CRM platform to enhance loan officer productivity and digital marketing efforts.

Key Responsibilities

• Administer and maintain the Total Expert CRM platform, including user onboarding and system hygiene
• Ensure CRM messaging and campaigns align with branding and compliance standards
• Track and report on CRM usage and digital marketing performance metrics

Required Qualifications

• Experience with Total Expert CRM is essential
• Familiarity with Google Business Profiles and digital advertising is advantageous
• Strong understanding of mortgage sales and marketing workflows
• Proficiency in Microsoft Office tools
• Ability to work cross-functionally with both technical and non-technical teams