Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist responsible for developing and optimizing email marketing strategies.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies and manage the end-to-end lifecycle of email campaigns
• Manage marketing automation platforms, ensuring database health and compliance with regulations
• Monitor performance metrics and conduct A/B testing to improve campaign results

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3 to 5 years of experience in email marketing, digital marketing, or marketing automation
• Experience building and managing email campaigns within a marketing automation platform
• Strong understanding of segmentation, personalization, and lifecycle marketing strategies
• Proficiency in analytics platforms and reporting tools